Wednesday, November 29, 2006

E-ink goes mobile with Motorola

(PRESS RELEASE) Motorola, Inc. (NYSE: MOT), a global leader in wireless communications, today announced the global debut of the highly anticipated MOTOFONE at an event held in New Delhi, India. MOTOFONE is set to redefine the mobile phone market place and strengthen Motorola's drive to connect the next billion mobile phone users. The Indian launch will be followed by a rapid international rollout.

Based on Motorola's evolutionary new SCPL design platform, MOTOFONE is the first of a new breed of handsets designed to disrupt today's communications landscape by cutting across price tiers, product segments and international markets.

"In the weeks and months to come, consumers from around the world will enjoy the benefit of the technological innovations packed into MOTOFONE," said Ron Garriques, president, Mobile Devices, Motorola Inc. "Today's global launch marks a major milestone as Motorola continues its drive to connect the next billion mobile phone users."

In both GSM and CDMA, MOTOFONE re-establishes expectations over how a value-priced handset looks and feels and what it delivers. Offering an intuitive new interface built with icons and voice versus text, as well as voice prompts specifically tailored to local markets, the handset makes it easier and friendlier for first-time users to navigate, place a call, and retrieve messages. Its large, high contrast screen, powered by a revolutionary ClearVisionTM display makes it easier to use the phone outdoors.

E Ink Corporation, the leading supplier of electronic paper displays, is providing the display technology behind MOTOFONE's ClearVision. The changeable electronic ink display is easy to read in bright sunlight or dimly lit environments from virtually any angle - just like paper. Additionally, the display is plastic, lightweight and ultra-low power, making it ideal for mobile and power sensitive applications by eliminating the weight and breakability of glass used in LCD displays.

"E Ink is unleashing the design freedom of Motorola which enables disruptive innovation," said Russ Wilcox, CEO of E Ink Corporation. "Today's launch marks an unique moment in the display industry as it shows that electronic paper displays are entering the mainstream."

Availability The GSM version, MOTOFONE F3, is available today in India and will roll out in international markets in the coming weeks. Motorola is working towards shipping the CDMA version, MOTOFONE F3c, by the end of 2006.

Wednesday, November 15, 2006

Introducing an SD card with Eink info panel

New York, November 8, 2006 – The Consumer Electronics Association (CEA®) today announced A-DATA Technology as an International CES Best of Innovations 2007 Design and Engineering Awards Honoree for “info SD” at the International CES New York Press Preview. The Best of Innovations awards are given to the most highly honored products in each of the 31 product categories within the Innovations Design and Engineering Awards.

A-DATA’ info SD is the world’s first SD card that utilizes bi-stable display technology, allowing the independent display of the available space on the card at any time without additional power. In addition, info SD is capable of showing 2 characters for name and 4 digits for free capacity via auto-calculation.

About A-DATA Technology Co., Ltd.
A-DATA is the world’s second largest vendor of memory modules (DRAMeXchange, July 2006), 2006 Taiwan Top 20 Global Brands as well as Emerging Brand (Interbrand, September 2006). The company’s main product lines include memory modules, Flash memory drives/cards, and multimedia application products. To find out more about A-DATA and its products, you can visit the A-DATA website at .