Wednesday, December 21, 2005

Portable electronic reading

iRex Technologies introduces the concept of portable electronic reading: a total
solution for electronic paper applications.

Eindhoven, the Netherlands - iRex Technologies BV, a spin-off from Royal Philips
Electronics with backing secured from major independent equity investors, announces an electronic paper application that offers the first complete solution for portable electronic reading and writing.

At the heart of the iRex solution is a new generation of electronic reader that combines a revolutionary electronic paper display with wireless networking and touch screentechnologies. This delivers the established easy to read, low-power advantages of electronic paper with the capacity to get content from various sources (Internet, PC or flash memory cards), as well as the ability to capture user input. The 8.1” display with 16 grey levels, ensures excellent legibility both indoors and outdoors while still offering a thin, lightweight device for easy portability. The intuitive user interface, based on traditional reading principles, means it is easy to apply to professional and leisure uses.
The electronic reader device will be available for distribution to business partners by April 2006.

iRex Technologies BV brings together a team with many years of experience in
electronic paper technologies and portable devices. Working closely with Royal Philips Electronics and E Ink Corporation since 2001, iRex Technologies has based its advanced concepts for portable, electronic paper devices on the proven expertise of its partners. The company is based at the High Tech Campus in Eindhoven, the Netherlands.

“Our solution is the first to offer content-suppliers such a fast, comfortable, secure andinteractive opportunity to distribute their content to their users,” explains Hans Brons,CEO of iRex Technologies. “We focus explicitly on B2B partners: for news, educational and professional publishers this means delivering to their audience, regardless of location, with the immediacy of the Internet and the ease and flexibility of paper-basedreading. The benefits are not just in user satisfaction. The always up-to-date informationand low cost structure should make it easier to reach and even define new markets.”


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